What About Brian has been picked up for a full season order, ABC announced on Monday. The show, a contemporary, heartwarming ensemble drama that tells the stories of a group of close-knit friends in various stages of romantic relationships and friendships living in Los Angeles, airs Mondays at 10:00 p.m., on the ABC Television Network.
ABC's What About Brian exhibits impressive retention of its lead-in from The Bachelor during Monday's 10 o'clock hour, retaining 94% with Adults 18-49 (3.0/8 vs. 3.2/8) and 100% with Adults 18-34 (2.8/8 vs. 2.8/7). The ABC drama builds on its lead-in among Women 18-34 (4.3/12 vs. 4.2/11). What About Brian ranks second in its time period across each of the key women demographics, holding solid advantages over NBC's high-profile Studio 60: Women 18-34 +30%, Women 18-49 +15% and Women 25-54 +9%.
What About Brian stars Barry Watson as Brian Davis, Matthew Davis as Adam Hillman, Sarah Lancaster as Marjorie Seaver, Rick Gomez as Dave Greco, Amanda Detmer as Deena Greco, Rosanna Arquette as Nicole Varzi, Jason George as Jimmy and Amanda Foreman as Ivy.