Adam Shankman (Bedtime Stories) is developing and producing a long-gestating remake of Bye Bye Birdie at Columbia.
According to The Hollywood Reporter, Shankman will join Doug Wick and Lucy Fisher, who will produce via their Red Wagon banner, as producers. Jennifer Gibgot, Shankman's partner in Offspring Entertainment, will executive produce.
A stage favorite for the past half-century, Bye Bye Birdie centers on Conrad Birdie, a popular singer whose character is based loosely on Elvis Presley. He's about to be shipped off to the army, but as part of a publicity stunt, he agrees to one last encounter with a fan before he goes to war.
The 1958 musical has had several screen adaptations, including an Ann-Margret and Dick Van Dyke version in 1963 and a television movie starring Jason Alexander in 1995.
No production date has been set.