Fortitude International has acquired the rights to the Untitled Adidas Puma Project. The film, which Fortitude will finance, will be produced by Andrew Garfield, Rupert Fowler and Fortitude's Nadine de Barros, was written by Fowler and is currently in development. Talks with directors are underway and production is scheduled to begin in 2017.
Fortitude International, co-founded by de Barros and Robert Ogden Barnum, will handle the international rights for the film, while CAA will handle domestic.
Set against the backdrop of the rise of Nazi Germany, through the 1936 Berlin Olympics and World War II, the film depicts the true story of the sibling rivalry between the Dassler brothers, Adolf and Rudolf, and the family divide that resulted in the emergence of two of the strongest sports brands in history: Adidas and Puma. Said Rupert Fowler.
"Andrew and I have long been fascinated by the epic lives of Adolf and Rudolf Dassler, and we were thrilled to discover that Nadine shares our enthusiasm for bringing them to the big screen. Although they survived extraordinary experiences and achieved great successes, at its heart this is a story of two brothers who, sadly, were never able to see eye to eye - largely as a result of the chaotic times in which they lived."
Fortitude International is a foreign sales, finance and production entity based in Los Angeles and founded by foreign sales veteran Nadine de Barros, financier Daniel Wagner and producer Robert Ogden Barnum. With equity, bridge and senior debt capabilities at its disposal, the sales and financing venture can fully finance projects and is looking to produce strong, commercial and director driven material. Fortitude will be a haven for filmmakers and artists to make creatively and commercially successful films. In addition to feature films, the partners are also sourcing and financing TV series and minis, capitalizing on de Barros' experience in the medium.
Their other films include 2015 Sundance Film Festival selection The end of the Tour, directed by James Ponsoldt and starring Jesse Eisenberg and Jason Segel, which was released through A24 Films following rave reviews.
Their films in post-production include Ideal Home with Paul Rudd and Steve Coogan, the comedy The Brits are Coming with Uma Thurman, Tim Roth, Stephen Fry, Sofia Vergara and Alice Eve, Backstabbing for Beginers starring Ben Kingsley and Theo James and Drunk Parents with Alec Baldwin and Salma Hayek.