While the anticipation is building for Tim Burton's take on a classic story, it seems the film might see a shrunken run in theaters. According to The Hollywood Reporter, Burton's Alice in Wonderland could be part of a Disney experiment to cut down their films' theatrical releases.
Apparently, Disney CEO Bob Iger has been tinkering with release windows and the site reports that the studio has approached theaters about shrinking the film's run from the normal 16 weeks to 13 weeks. The studio's reported motive for such a move is to emphasize the film's DVD and Blu-ray release, which will surely be a huge success in the various home entertainment formats.
Iger is reportedly offering a larger chunk of the theatrical revenue to theater owners in exchange for a shorter run in cinemas. It was also said that a shorter release would free up 3D screens for such films as Warner Bros. Clash of the Titans, which will be released on April 2.
Regardless of how long it's in theaters, Alice in Wonderland will hit 2D and 3D theaters on March 5. The Tim Burton film stars Mia Wasikowska, Johnny Depp, Michael Sheen, Helena Bonham Carter, Anne Hathaway, Alan Rickman, Stephen Fry, Crispin Glover, Christopher Lee, Matt Lucas, Timothy Spall, Marton Csokas, Jemma Powell, Tim Piggot-Smith, Lindsay Duncan, Geraldine James, Leo Bill, Paul Whitehouse and Barbara Windsor.