AMC has announced that it will be amending its ticket pricing with Sightline. Now, the cost of each seat will operate on a similar system to a sports stadium or Broadway theatre where the “nicer” seats will be more expensive. The Sightline initiative is going to start this Friday at select locations in Chicago, New York, and Kansas City before gradually expanding to all AMC locations by the end of 2023.
“Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies,” said Eliot Hamlisch, executive VP and CMO at AMC Theatres.
Variety has outlined the different pricing options that will soon take effect. There’s “Standard Sightline, described as the ‘seats that are the most common in auditoriums and are available for the traditional cost of a ticket.’” There’s also “Preferred Sightline, which are the ‘seats in the middle of the auditorium and are priced at a premium to standard sightline seats.’”
A third option is “Value Sightline, referred to as ‘seats in the front row of the auditorium, as well as select ADA seats in each auditorium, and are available at a lower price than standard sightline seats.’” Except it will only be available “to AMC Stubs members, including the free tier membership.” Additionally, “AMC Stubs A-List members will be able to reserve seats in the Preferred Sightline Section at no additional cost.”
Other Things To Know About Sightline
Sightline is set to coincide with the release of She Came from the Woods and Magic Mike’s Last Dance. If you were planning to see either of those movies on opening day, you’d have to plan accordingly based on your budget, what movie theater you go to, and your seating preference. Depending on where you sit, you could be paying more or less than you used to.
“While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing. Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience, so that every trip to an AMC is a great one,” said Hamlisch.
Since the announcement, the news of Sightline has already received some criticism. John Squires, Editor in Chief at Bloody Disgusting, wrote on Twitter that the implementation of Sightline was “really dumb.” He then went on to write his desire to see AMC do something about those who liked to talk and text during the movie.