Starz has announced the start of production on the third season of its visually stunning series, American Gods. The 10-episode season of the one-hour scripted drama adapted from Neil Gaiman's acclaimed contemporary fantasy novel has begun production in Toronto.

In American Gods season 3, showrunner Charles "Chic" Eglee, takes viewers into the snowy, eerie, little town of Lakeside, Wisconsin with new guest stars Dominique Jackson (Pose) as Ms. World-an incarnation of the infamous Mr. World and Eric Johnson (The Girlfriend Experience, Vikings) as Chad Mulligan-Lakeside's Chief of Police, in addition to the previously announced Marilyn Manson (Salem, Sons of Anarchy) as Johan Wengren, Blythe Danner (Huff, Will & Grace) as Demeter and Herizen Guardiola (The Get Down) as Oshun. Ashley Reyes (Night Has Settled) was also announced as a series regular.

Returning cast members include Ricky Whittle (The 100, Austenland) as Shadow Moon, Ian McShane (Deadwood, Ray Donovan) as Mr. Wednesday, Emily Browning (Sucker Punch, The Affair) as Laura Moon, Yetide Badaki (Aquarius, This Is Us) as Bilquis, Bruce Langley (Deadly Waters) as Technical Boy, Crispin Glover (Back to the Future) as Mr. World, Omid Abtahi (Damien, Legends) as Salim, Peter Stormare (Fargo, Prison Break) as Czernobog, Demore Barnes (12 Monkeys, Waco) as Mr. Ibis and Devery Jacobs (Cardinal, The Order) as Sam Black Crow.

American Gods chronicles a war brewing between the Old Gods of ancient mythological roots and the New Gods of modern technology. Ex-con Shadow Moon has spent two seasons following his mysterious boss Mr. Wednesday (aka the Norse All-Father Odin) around the country, only to discover at the end of last season that the Old God is actually his father.

This season follows Shadow as he attempts to break away and assert himself as his own man, setting down roots in the idyllic snowy town of Lakeside, Wisconsin, where he'll uncover a dark secret while exploring questions of his own divinity. Guided on this spiritual journey by the gods of his black ancestors, the Orishas, Shadow must decide exactly who he is-a god seeking veneration or a man in service of the "we."

Dominique Jackson as Ms. World: As leader of the New Gods, Mr. World must adapt with the times, taking on a new form when it suits his purposes this season-Ms. World. World is looking to control destiny with a mysterious new piece of technology that, if brought online, will have the power to dominate humanity's attention. And in this modern age, attention is worship.

Eric Johnson as Chad Mulligan: As Chief of Police in the sleepy town of Lakeside, Wisconsin, Chad Mulligan spends his days mediating disputes between townsfolk he's known his whole life. This trademark low-key diplomacy works well for Chad until a local teenage girl goes missing, igniting a panic of paranoia and blame that threatens to tear Chad's beloved town apart.

American Gods is produced by Fremantle with executive producer Charles H. Eglee, at the helm, alongside executive producers Neil Gaiman, Anne Kenney, Damian Kindler, David Paul Francis, Mark Tinker, Ian McShane, Craig Cegielski, and Stefanie Berk. Written by Neil Gaiman in 2001, American Gods has been translated into over 30 languages and earned numerous accolades including Hugo, Nebula and Bram Stoker Awards for Best Novel.