Every evil has an origin in the new TV spot for Warner Bros.' Annabelle, following the second trailer released last month. This haunted doll was first seen in last year's thriller The Conjuring, with this spin-off giving Annabelle a proper origin story.

Ward Horton stars as John Form, who picks up the doll as a gift for his expectant wife Mia (Annabelle Wallis). Little do they know the terror that awaits them, as strange things start to happen at home when Annabelle first arrives. Their nightmare only gets worse when the Form home is invaded by a satanic cult. Check out the latest footage before director John R. Leonetti's thriller hits theaters October 3.

She terrified you in The Conjuring, but this is where it all began for Annabelle. Capable of unspeakable evil, the actual doll exists locked up in an occult museum in Connecticut-visited only by a priest who blesses her twice a month. New Line Cinema's supernatural thriller Annabelle begins before the evil was unleashed.

John Form has found the perfect gift for his expectant wife, Mia-a beautiful, rare vintage doll in a pure white wedding dress. But Mia's delight with Annabelle doesn't last long.

On one horrific night, their home is invaded by members of a satanic cult, who violently attack the couple. Spilled blood and terror are not all they leave behind. The cultists have conjured an entity so malevolent that nothing they did will compare to the sinister conduit to the damned that is now... Annabelle.