In an interesting twist that follows previous promotional efforts, Marvel has decided to target it's latest adventure Ant-Man to insects and other small individual creatures. Yes, that's right! They've launched a series of 'ant-sized' billboards throughout Australia in a viral marketing campaign that is as fun as it is eye-catching. Photos of the billboards began to surface on Reddit, and as you'll see, they are definitely not meant for the average sized superhero.
It is not yet known if Marvel plans to erect these billboards in the states. As you can see in the images, they are pretty firmly attached to their surfaces areas. But that has not stopped some Australian residents from plotting their theft. Maybe this is a professional job for Scott Lang? Anyway, the billboards reveal nothing new about the movie, and only show the already released logo. The idea of Ant-Man is a tough sell, but these latest posters help sell home the movie's self-aware sense of humor.
Ant-Man is being called the next evolution of the Marvel Cinematic Universe. And it brings a founding member of The Avengers to the big screen for the first time. Armed with the astonishing ability to shrink in scale but increase in strength, master thief Scott Lang must embrace his inner-hero and help his mentor, Dr. Hank Pym, protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world. Take a look at these billboards meant for Scott Lang and his hi-tech costume when they next visit Australia: