Apple has officially entered the phone business.

In a story from, the company has officially unveiled the iPhone and Apple TV.

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The iPhone is "controlled by touch, plays music, surfs the Internet and runs the Macintosh computer operating system."

According to CEO Steve Jobs the iPhone "will reinvent the telecommunications sector and leapfrog past the current generation of hard-to-use smart phones."

The iPhone uses a technology called "multi-touch."

"We're going to use a pointing device that we're all born with," Jobs went on to say. "It works like magic. ... It's far more accurate than any touch display ever shipped. It ignores unintended touches. It's super smart."

In addition to being different looking than other telecommunication products, "the phone automatically synchs your media -- movies, music, photos -- through Apple's iTunes Music Store. The device also synchs e-mail content, Web bookmarks and nearly any type of digital content stored on your computer."

At launch there will be 2 models to choose from: A 4-gigabyte model will cost $499, while an 8-gigabyte iPhone will be $599.

The phone itself is "less than a half-inch thin -- less than almost any phone on the market today. It comes with a 2-megapixel digital camera built into the back, as well as a slot for headphones and a SIM card."

All one needs to do is "tap out the number on an onscreen keypad or scroll through their contacts and dial with a single touch."

Lastly, the iPhone "supports Wi-Fi and Bluetooth wireless technology and can detect location from Global Positioning System satellites. It also can send and display e-mail and text messages. Apple is partnering with Yahoo Inc. on Web-based e-mail and Google Inc. on maps."

This isn't the only thing Jobs brought out yesterday...

Starting Tuesday Apple will begin accepting orders "for a $299 video box, called Apple TV. It will be available in February."

This device will connect people's computers with their TV screens so they can view "their downloaded movies on a big screen." Like the iPod before it, Apple TV will allow "people to enjoy digital files without being chained to a desktop or laptop."

"It's really, really easy to use," Jobs stated. "It's got the processing horsepower to do the kinds of things we like to do."

The Apple TV unit "will come with a 40-gigabyte hard drive that stores up to 50 hours of video. It features an Intel Corp. microprocessor and can handle videos, photos and music streamed from up to five computers within the wireless range."

In addition to all these announcements, Apple will now sell digital movies from Paramount Pictures. This partnership will give iTunes another "250 movies available for downloading on the site."