Is there anything that Steve Jobs can't get a company to do?

In a story from Home Media Magazine, Apple recently "announced the company will release a slate of music tracks with no DRM copy protection from EMI Music for an added 30 cents per track."

In addition to this, "iTunes users even have the option of upgrading previously purchased tracks by paying the difference to get the non-DRM versions which have higher-quality encoding - 256 kbps vs. 128 kbps."

"We are going to give customers a choice - the current versions of our songs for the same 99 cent price or new DRM-free versions of the same songs with even higher audio quality and the security of interoperability for just 30 cents more," Jobs stated.

Eventually, the company hopes "to offer half the songs on iTunes win DRM-free versions."

Up until now, the tracks from iTunes could only be played on iPod players due to "the company's FairPlay proprietary DRM." Without that as a factor, iTunes music will now "be able to be played on non-Apple digital music players, as well as on all iPods, Macs or Windows computers and the upcoming iPhone."

With the recent release of Apple TV one can only wonder what the company has up it's sleeve in terms of making downloading music and movies more appealing to both studios and consumers.

Evan Jacobs