Renting movies from your own home without a computer or even cable TV just got cheaper.
According to a story from Yahoo! Biz, it was announced at MacWorld today that Apple is dropping their price for the Apple TV set-top box. The price has been cut from $299 down to $229. You also get more for the cheaper price.
Apple also unveiled new software that will enable users to rent movies from the iTunes library directly to their Apple TV units from iTunes Movie Rentals. The Rentals catalog will include over 1,000 titles by the end of February, including more than 100 high-definition releases. It will cost $2.99 for a catalog rental and $3.99 for a new release, with the high-def titles costing one dollar more for each.
The new software will be available to existing Apple TV owners free of charge in two weeks, which is when the $229 price drop will take place as well.
When a user rents a video from this new service, he/she has 30 days to watch the film, but, once it has started, the user has 24 hours to finish it or watch it again.