MacWorld just keeps on delivering the goods today.

According to Yahoo! Biz, Apple has announced a partnership with all of the major studios in affiliation with its brand new iTunes Movie Rental service. The studios include 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema. The rentals will be priced at $2.99 for library releases, $3.99 for new releases, $4.99 for library high-definition releases and $5.99 for high-definition new releases. By the end of February, there will be 1,000 titles available to rent, which includes over 100 titles in high-def.

"iTunes Movie Rentals instantly brings great movies from all the major studios directly to your iPod, iPhone, TV or computer -- without having to drive to the video store or wait for DVDs to arrive in the mail," said Steve Jobs, Apple's CEO. "Movie lovers can now discover and enjoy movies as simply and easily as music lovers discover and enjoy music today on iTunes."