Right on the heels of Warner Bros. announcement to bring video on-demand day-and-date with DVD, Apple has an announcement of its own. According to The Hollywood Reporter, Apple's iTunes service is expeected to announce on Thursday they wil begin bringing new DVD releases day-on-date into the iTunes online store.

It is said that this new deal will include films from the top studios Fox, Walt Disney Studios, Warner Bros., Paramount, Universal, Sony Pictures, Lionsgate and New Line. MGM is not involved, but indie firms Magnolia and Image Entertainment will be included.

In January Apple announced it had signed up all the major studios for its rental service, which would cost between $3 and $4 per rental, while movies for purchase could be in excess of $15.

One major release, Juno, has already gone day-and-date with DVD and iTunes. It is unclear when the next movies for this service will be available.

UPDATE:Home Media Magazine is reporting that the official announcement from Apple has been made. New releases on the service will cost $14.99 while older titles will go for $9.99.

"We're thrilled to bring iTunes Store customers new films for purchase day-and-date with the DVD release," said Eddy Cue, Apple's VP of iTunes. "We think movie fans will love being able to buy their favorites from major and independent studios."

"Partnering with one of the most influential leaders in the digital space on this exciting movie download service is a definite game changer as we successfully usher in a new era in digital home entertainment," said Universal Studios Home Entertainment president Craig Kornblau. "This service not only presents a vital opportunity to make our digital content widely available to consumers in a highly appealing and accessible way, but it paves the way for electronic-sell-through to gain significant traction in the marketplace, as we work to develop it into our next marquee business."

Such titles that are now available for purchase on the online store are this weeks release of Diving Bell and the Butterfly along with the recent titles Juno, Cloverfield, I Am Legend, There Will Be Blood, Alvin and the Chipmunks, American Gangster and Walk Hard: The Dewey Cox Story.