Today kicks off New York Toy Fair 2016. And with it comes our first look at the exciting action figure line-up for Ash Vs. Evil Dead. Neca is bringing everyone's favorite chainsaw-handed Deadite killer to stores everywhere later this year. And the Bruce Campbell doppleganger will not be arriving alone.

This first trio of action figures is based on Ash Vs. Evil Dead Season 1. We get Ashley Williams in his signature blue shirt, with chainsaw hand and shotgun. The second action figure coming our way is an Ash variant, which shows the aging stock boy and lothario in his red ValueShop smock. And the third figure is based on the likeness of the show's most popular Deadite Eligos, who appeared over the course of the entire first season run.

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No pricing has been listed, and it isn't known when we'll be able to get our hands on these exciting new action figures. The photos show a work in progress, so we expect that we might not get see Ash invading Toys R Us and Target until later in the year, when Starz debuts Ash Vs. Evil Dead Season 2, which should arrive around Halloween time.

Speaking of Ash Vs. Evil Dead Season 2, Starz has announced earlier this week that Lee Majors (Do You Believe?) will play the role of Brock Williams, Ash's father, and Ted Raimi (Xena: Warrior Princess, Spider-Man) will play the role of Ash's childhood best friend, Chet Kaminski, in the Starz Original series Ash Vs. Evil Dead. The series was previously renewed for a second season and will return in 2016. Starz hasn't announced when the show will premiere yet, or when production may begin.

The second season of the Starz Original series Ash vs Evil Dead will be 10 half-hour episodes. The cast is led by Bruce Campbell (Evil Dead, Burn Notice) in the role of Ash Williams; Lucy Lawless (Salem, Spartacus) as Ruby, who now possesses the powerful Necronomicon; Ray Santiago (Touch, Meet the Fockers) as Pablo Simon Bolivar, Ash's loyal sidekick dealing with the trauma he suffered in the cabin; and Dana DeLorenzo (A Very Harold & Kumar 3D Christmas) as Kelly Maxwell, who, grief-stricken after the death of her parents, plots revenge against The Evil Dead.

It isn't yet know if there will be more action figures coming our way. We suspect that Pablo and Kelly are next in line for their own toys. And how cool would a Brock Williams action figure be? Plus, there are tons of Deadites and demons that need their own toys. Stay tuned, as Ash Vs. Evil Dead could prove to be a merchandizing cash cow! We'll have more from New York Toy Fair as the weekend continues.