The cast of Austin Powers reunites in a Super Bowl commercial from General Motors. The ad sees Dr. Evil (Mike Myers) and the rest of his cohorts coming up with a plan for world domination. However, in order to take over the world - they’ll have to save it first. You can watch the ad below ahead of the big game.
The commercial strives to bring attention to GM’s new electric cars and to think about ways in which cars and trucks can reduce emissions to help the environment. Dr. Evil has taken over GM headquarters and plans to use the cars to save the world so that there will be something for him to take over. Myers is joined by other returning Austin Powers characters including Seth Green as Scott Evil, Mindy Sterling as Frau Farbissina, and Rob Lowe as young Number 2.
“It really does feel like the band that has been playing together for 30 years,” Green said. “Austin Powers is still one of the most globally recognized things I’ve done. There is a fan base for it.”
According to Green, Myers also played a key role in crafting the GM commercial, per Variety.
“The only thing I know is that Mike took a very first-hand, personal interest in shaping the script so that it not only accurately represented the characters in the narrative but also sold the product in a way that the company was happy with,” Green stated.
The Austin Powers Cast Reunites for the First Time in 20 Years
Fans of the Austin Powers franchise will be delighted to see this commercial when it airs on Sunday. The Austin Powers trilogy is an incredibly popular comedy series that parodied the classic James Bond movies. The trilogy consists of Austin Powers: International Man of Mystery (1997), Austin Powers: The Spy Who Shagged Me (1999), and Austin Powers in Goldmember (2002). All three movies were directed by Jay Roach and grossed over $676 million at the box office.
For the commercial itself, GM is hoping that this ad really sticks in the minds of Super Bowl viewers as NBC is seeking between $5.8 million to $7 million for 30 seconds of airtime. However, Deborah Wahl, General Motors’ global chief marketing officer, believes that this is the best way to make an impact on an audience.
“This is truly the top platform to reach,” Wahl said. “Our dream as marketers is to have an impact on culture and on the direction that the world takes.”
The Super Bowl is traditionally the most-viewed television event of the year which is why advertisers often take big swings as they know hundreds of millions of people are watching. This Austin Powers ad seems like one that everyone will remember, long after the game ends. The Super Bowl is scheduled to happen on Feb. 13 with the Los Angeles Rams taking on the Cincinnati Bengals, and many more big commercials are expected to premiere during the game.