The Walt Disney Company today announced Marvel: The Universe Unites, an epic charity campaign combining the super powers of the cast of Marvel Studios' Avengers: Infinity War to help support children's charities. The week-long event will see stars of the movie team up for a series of hero acts and social media challenges to provide funds and raise awareness for charities that support children and families impacted by serious illness. The initiative will culminate the weekend of March 3 when shopDisney.com and Disney stores in the U.S. will donate 10% of sales of all Marvel products made between March 3-4, 2018 (up to $50,000) to Make-A-Wish to help grant life-changing wishes for children with critical illnesses. Said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.
"This movie has one of the greatest ensemble casts of all time, and we are challenging them to use their collective might to benefit children's charities. We're kicking off by inviting some of the world's biggest stars to get creative on social media to support Starlight Children's Foundation, a charity that works to bring joy and comfort to hospitalized children and their families."
As part of Marvel Studios: Hero Acts, a charitable initiative launched in 2016, some members of the cast of Avengers: Infinity War will receive a special toy care package filled with new products celebrating their Marvel character to be donated to children's hospitals. Their mission? To take a creative picture or video to reveal the new toys to fans and post it to their Facebook, Instagram or Twitter channels using #HeroActs. When their collective posts hit a million likes, they will unlock a $250,000 US donation to Starlight Children's Foundation from Marvel. Comments Marvel Studios' Black Panther star, Chadwick Boseman.
"Being a Marvel Super Hero gives us a powerful platform to directly influence positive change. Giving back to kids is the most impactful role you can play. Marvel: The Universe Unites and #HeroActs is just a fun way to support a noble cause while entertaining kids and fans around the globe."
Marvel partners are also supporting the cause with their own #HeroActs in support of children's charities. As part of the week's events, Hasbro will donate $1 million US worth of cash and products to Give Kids The World, an organization that fulfills the wishes of children with critical illnesses and their families by providing them with an unforgettable trip which includes a visit to their village in Central Florida and access to Walt Disney World Resort.
Funko, known for their pop culture collectibles, will make a $1 million US toy donation to Starlight as part of the Marvel: The Universe Unites campaign. Comments Kevin Feige, President, Marvel Studios.
"From our fantastic cast to our toy and retail partners, it's great to see the Marvel Cinematic Universe come together in this way to support children's charities. The launch of the products for Avengers: Infinity War is a fun way for fans to celebrate the countdown to the movie, and this initiative underscores that moment in a really special way."
Starting March 3, new Marvel Studios' Avengers: Infinity War products will be included in the Marvel: The Universe Unites Amazon Wish List, enabling consumers to send toys directly to Starlight. Rounding out the week, on Saturday, March 3, and Sunday, March 4, shopDisney.com and Disney store will donate 10% of weekend Marvel product sales to Make-A-Wish® (up to $50,000 US) in support of Marvel: The Universe Unites.
An unprecedented cinematic journey ten years in the making and spanning the entire Marvel Cinematic Universe, Marvel Studios' Avengers: Infinity War brings to the screen the ultimate, deadliest showdown of all time. The Avengers and their Super Hero allies must be willing to sacrifice all in an attempt to defeat the powerful Thanos before his blitz of devastation and ruin puts an end to the universe.
Anthony and Joe Russo direct the film, which is produced by Kevin Feige. Louis D'Esposito, Victoria Alonso, Michael Grillo and Stan Lee are the executive producers. Christopher Markus & Stephen McFeely wrote the screenplay. Avengers: Infinity War releases in U.S. theaters on May 4, 2018. You can watch some of the Infinity War cast announce this huge charity campaign as it was launched on Good Morning America earlier today.