IMAX has released a brand new preview for Avengers: Infinity War, which features Marvel Studios president and Infinity War producer Kevin Feige, along with directors Anthony and Joe Russo, who reveal why fans should see this movie in IMAX theaters. It was confirmed way back in 2015 that Avengers: Infinity War will be the first movie to be completely filmed with IMAX and ARRI's revolutionary new camera, the Alexa 65. While several movies like Captain America: Civil War and Dunkirk filmed key sequences with IMAX cameras, Avengers: Infinity War is the first to be shot in its entirety with this camera, while Feige and the Russo Brothers explain what that means for movie goers.

This preview begins with Kevin Feige, who reveals that Avengers: Infinity War is, by far, the most ambitious movie Marvel Studios has ever made, adding that it is the, "start of the culmination of, at this point, 19 Marvel Cinematic Universe films," adding that it will feature, "almost every hero that we've introduced into the universe, all in one movie." He added that while they considered all of the other aspect ratios, they IMAX aspect ratio (1.9:1), adding that there will be things happening above and below the frame, and if you aren't seeing the movie in IMAX, you won't get to see it.

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Feige also referenced a previous IMAX video for Doctor Strange, where star Benedict Cumberbatch used his "powers" to stretch the IMAX frame, adding that it's like that for the entire movie in Avengers: Infinity War. Feige added that with a story line this big, with the promise of all these different story lines culminating in one movie, they wanted to make sure it was using the biggest frame possible by using the biggest format possible, in IMAX. This preview also features a number of snippets of previously released footage. The Russo Brothers add that those who see the movie in IMAX will see a much "taller" view of the image, which helped on the set as well since they had to frame shots with Thanos (Josh Brolin), who is much taller than the human characters.


Marvel and IMAX will make cinematic history with Avengers: Infinity War, which marks the first Hollywood film entirely shot using IMAX cameras. Exclusively in IMAX theatres, the film will be presented in its entirety in an expanded 1.9:1 aspect ratio, giving audiences up to 26% more of the image than standard theatres, providing IMAX fans with even greater scope and immersion. While many are expecting Avengers: Infinity War to break box office records when it hits theaters on April 27, it may also break several IMAX box office records as well, since it offers fans to see more of the image than they'd see in a normal theater.

We previously reported that Avengers: Infinity War is out-selling the last seven MCU movies combined in advanced ticket sales, according to Fandango, and the latest box office projections put the movie between $235 million and $255 million. If it reaches the top end of those projections, it will be enough to break the $247.9 million all time opening weekend record set in December 2015 by Star Wars: The Force Awakens. Take a look at this new preview, courtesy of IMAX YouTube.