The STX Entertainment summer comedy Bad Moms has become one of this seasons' surprise hits, taking in $97.1 million domestically and $125.9 million worldwide from a $20 million budget. The R-rated comedy starring Mila Kunis, Kristen Bell and Kathryn Hahn has found itself in some hot water in Mila Kunis' home country of Russia, where one of the movie's billboards was banned. It seems the actress' name, along with some sexual innuendo, lead to this billboard being shipped back to America.
The Hollywood Reporter reports that a St. Petersburg-based ad agency refused to place billboards for the movie in the city because of sexual implications. The billboard featured the tagline "Do You Want Some Kunis?" featuring star Mila Kunis, with the agency refusing to use the billboard because Mila Kunis' last name is too close to the Russian word for "cunnilingus." Conservative St. Petersburg legislator Vitaly Milonov praised the ad agency's actions for "saving the city's pride" in a statement.
"We couldn't care less about the distributor's interests and opinion. St Petersburg is the cultural capital, and you shouldn't bring all kinds of trash here."
The Russian online newspaper Life.ru also reports that a St. Petersburg TV station refused to air a TV spot for the movie due to "sexual content." The Russian distributor for Bad Moms, Volga, has declined to comment on the controversy. The movie opened in Russia on September 1, and it will also open in Argentina, Hong Kong and Chile on September 8, with the movie debuting in its last international market, Germany, on September 22.
Mila Kunis was actually born in Russia, before moving to Los Angeles at the age of seven, where she quickly started her acting career. It isn't known yet how this controversy will affect Bad Moms' performance at the box office in Russia, but we'll have to wait and see. Stay tuned for more on Bad Moms as it continues its impressive theatrical run. Here are a few of the more questionable international posters that have been released.