When Barbie left Lionsgate last month it didn't seem like she would be without a home for long.

And she wasn't.

In a story from Home Media Retailing, "Universal Studios and Mattel" announced today "a multipicture, multiyear alliance for worldwide marketing and distribution of feature-length DVDs."

Universal is wasting no time getting things going with their new franchise. They are going to be putting out a "direct-to-video Barbie film, Barbie in the 12 Dancing Princesses, and the first-ever feature-length movie starring Polly Pocket, PollyWorld."

"Given the breadth of Universal's film, television, home entertainment and theme parks businesses, this alliance clearly presents compelling opportunities to further expand upon this partnership across additional platforms," said Ron Meyers, Universal president and COO.

Evan Jacobs at Movieweb
Evan Jacobs