Earlier this month, box office analysts predicted that Warner Bros.' Batman v Superman: Dawn of Justice could have a big opening weekend when it hits theaters on March 25, with a domestic tally anywhere between $120 million and $140 million, with a global total that ranges between $300 million and $340 million. Of course, we won't know how it fares in theaters for two more weeks, but today, Deadline has a new report which reveals the superhero adventure is already outselling blockbusters like Deadpool, Furious 7 and Marvel's The Avengers in advanced ticket sales. One source claimed that early ticket sales are currently somewhere between $20 million and $25 million, which could mean that the opening weekend is even bigger than projected.
Before Star Wars: The Force Awakens shattered the advance ticket sales record with $50 million, just a few days after tickets went on sale, Warner Bros.' The Dark Knight Rises held the all-time record with $25 million, ahead of its $160.7 million opening weekend. Deadpool opened with $132.4 million last month, debuting much higher than expectations for an R-rated movie. However, the other movies Batman v Superman: Dawn of Justice is outselling, Furious 7 ($147.1 million) and Marvel's The Avengers ($207.4 million), had higher opening weekends than is being projected for Batman v Superman: Dawn of Justice.
The tracking company Movio, which monitors box office trends and analyzes profiles of ticket purchasers, have compared fans who have bought tickets for Batman v Superman: Dawn of Justice to the advanced ticket buyers of Jurassic World. Last summer, Universal's Jurassic World broke Marvel's The Avengers' opening weekend record with $208.8 million, although that mark was later bested by Star Wars: The Force Awakens' debut of $247.9 million. Here's what Movio Co-Founder and Chief Executive Will Palmer had to say in a statement.
"As expected, Batman v Superman: Dawn of Justice is anticipated by the fan male audience. The audience profile is 78% male, massively over indexing between age 14-49. This is your avid opening weekend audience with some 70% attending films during opening week, spending 3.2 times more than the typical US moviegoer."
The company's analysis also found that 99% of ticket buyers have purchased seats for opening weekend screenings, with 57% buying Thursday night tickets and 22% on Friday. The average age for a Thursday night ticket purchaser is 30.3 years old versus Jurassic World's average opening night consumer age of 30.6 years old. Movio's analysis claims that 82% of the Thursday night audience will be male, compared to Jurassic World's Thursday night percentage of 64% male. Do you think Batman v Superman: Dawn of Justice will open bigger than expected on March 25?