At the end of January, the first box office projections for Batman v Superman: Dawn of Justice came in, with analysts predicting an opening weekend of $154 million. On Monday, tickets officially went on sale for this superhero adventure, and now we have a better projection for its opening weekend, which may be a bit lower than originally thought. Deadline reports that the latest tracking figures put Batman v Superman: Dawn of Justice at a domestic opening of anywhere between $120 million and $140 million, with a global total that ranges between $300 million and $340 million.
The global debut is expected to be shown on over 30,000 screens across the world, in every market except for China. A Chinese release date has not been announced yet. If Batman v Superman: Dawn of Justice does earn between $300 million and $340 million on its opening weekend, it will be the fifth highest global opening ever for a superhero movie, behind Avengers: Age of Ultron ($392.5 million), Marvel's The Avengers ($392.5 million), Spider-Man 3 ($381.7 million) and Iron Man 3 ($372.5 million).
In the U.S., Batman v Superman: Dawn of Justice is expected to open in more than 4,000 theaters in 3D, 4DX, PLF and IMAX formats. Analysts also claim that the movie is currently outselling 2012's The Dark Knight Rises, which previously held the record for pre-sales with $25 million, before that record was shattered in a matter of hours by Star Wars: The Force Awakens. It's worth noting that The Dark Knight Rises opened at $160.9 million, with one unnamed studio analyst claiming that, if it outpaces The Dark Knight Rises' early ticket sales, it could have a domestic opening weekend upwards of $180 million.
The analyst also revealed that The Dark Knight Rises was originally pegged to open north of $180 million, but the Aurora, Colorado theater shooting during the film's opening weekend slowed down business. Even if Batman v Superman: Dawn of Justice does hit $180 million in its opening weekend, it will still fall quite short of the opening weekend record of $247.9 million, set by Star Wars: The Force Awakens in December. There have been reports that Batman v Superman: Dawn of Justice's budget swelled to nearly $400 million, but that hasn't been confirmed.
A media company called Rev4 Media, which analyzes responses from movie trailers, revealed that 78% of those who saw the Batman v Superman: Dawn of Justice trailer in theaters last month will definitely buy a ticket to the movie. In comparison, 83% of fans who saw the Deadpool trailer said they would buy a ticket, leading to the highest R-rated opening weekend of all time with $132.7 million. What do you think about these early tracking numbers for Batman v Superman: Dawn of Justice? Do you think it will open higher or lower than these projections?