Now you can anxiously await the arrival of Batman v Superman: Dawn of Justice with a delicious distraction that is sure to keep your mind off the movie, if just for a few precious moments. General Mills has officially announced that it is teaming up with Warner Bros. Consumer Products for what could be the greatest movie tie-in of the last decade. Just go get some milk and prepare for the tasty treat that is Batman v Superman cereal!
General Mills brings the two iconic DC Comics superheroes back to the grocery story cereal aisle in two collectable cereal boxes that collectors will surely want to get their hands on. The cereal comes in two different flavors. Will you choose Superman Carmel Crunch? Or is Batman Chocolate Strawberry more to your liking? Both editions are available at participating stores in the U.S. and Canada right now. But you better hurry, they'll only be available for a limited time. About this exciting snack food and breakfast alternative, Senior marketing manager, Cereal Innovation, at General Mills Alan Cunningham had this to say.
"Superman and Batman continue to appeal to the generations of fans that have enjoyed them for decades, as well as new Super Hero fans experiencing them for the first time. So it doesn't get much more exciting for us than having the opportunity to feature these iconic characters on their two new cereals."
Opening up a box of Superman Caramel Crunch, you'll be greeted by cereal pieces in the shape of Kal-El's iconic shield. The Batman pieces are shaped like his iconic Drk Knight emblem. Alan Cunningham continuing raving about his company's new product by further stating the following.
"We spent extensive time and effort to develop the flavors and look of these cereals, and their packaging, so that they will match the incredible quality of the characters they feature."
So, there you have it! Batman v Superman: Dawn of Justice will only be as good as these two cereals tastes. The breakfast snack will have its official debut during the Wizard World Comic Con that is happening in New Orleans later this week, on January 8th through the 10th. San Diego gets the cast, New Orleans gets the cereal! Take a look at all the product images released in conjunction with this announcement. And then choose your side!