Move aside, Marvel! It looks like there's a new player on the scene, and this town may not be big enough for the both of you! That's right, DC Comics' two new upcoming 2016 movies, Batman v Superman: Dawn of Justice and Suicide Squad, are tracking 500% higher than other superhero competition on all digital and social media outlets. Climbing the DAR-Film leaderboard, these highly-anticipated comic book movies are overshadowing and out-pacing even the epic Captain America: Civil War and Doctor Strange.
2016 will see plenty of other comic book movies debut as well, including heavyweights Deadpool and X-Men: Apocalypse from 20th Century Fox. But early digital tracking places DC Comics at the forefront of this intense race, which is based on their standing at the same point pre-release. Batman v Superman: Dawn of Justice is currently the #1 movie in volume and awareness. Number 2 is Suicide Squad. And standing at Number 3 is, perhaps not surprisingly, especially since it comes out next month, Deadpool.
After experiencing an underwhelming 2015 box office, Warner Bros. is now expected to have one of the strongest summers ever. Especially with interest in both the Batman v Superman: Dawn of Justice and Suicide Squad trailers so high. Variety keeps track of the DAR on a weekly basis. It stands for Digital Audience Ratings, and is a measurement of fan engagement across all the major digital platforms courtesy of ListenFirst Digital Audience Ratings. This tells fans what is resonating more across social media platforms such as Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia combined.
It feels good to be bad! In Suicide Squad, a team of the world's most dangerous, incarcerated Super Villains are provided with the most powerful arsenal at the government's disposal, and sent off on a mission to defeat an enigmatic, insuperable entity. U.S. intelligence officer Amanda Waller has determined only a secretly convened group of disparate, despicable individuals with next to nothing to lose will do. However, once they realize they weren't picked to succeed but chosen for their patent culpability when they inevitably fail, will the Suicide Squad resolve to die trying, or decide it's every man for himself?
Batman v Superman: Dawn of Justice is set after the events of 2013's Man of Steel. Following his titanic struggle against General Zod, Metropolis has been razed to the ground and Superman is the most controversial figure in the world. While for many he is still an emblem of hope, a growing number of people consider him a threat to humanity, seeking justice for the chaos he has brought to Earth. As far as Bruce Wayne is concerned, Superman is clearly a danger to society. Batman fears for the future of the world with such a reckless power left ungoverned, and so he dons his mask and cape to right Superman's wrongs. The rivalry between them is furious, fueled by bitterness and vengeance, and nothing can dissuade them from waging this war. However, a dark new threat arises in the form of a third man: one who has a power greater than either of them to endanger the world and cause total destruction.
Batman v Superman: Dawn of Justice is directed by Zack Snyder, starring Oscar winner Ben Affleck (Argo) as Batman/Bruce Wayne and Henry Cavill as Superman/Clark Kent in the characters' first big-screen pairing. The film also stars Oscar nominees Amy Adams (American Hustle) as Lois Lane, Jesse Eisenberg (The Social Network) as Lex Luthor, Diane Lane (Unfaithful) as Martha Kent, and Laurence Fishburne (What's Love Got to Do with It) as Perry White; Oscar winners Jeremy Irons (Reversal of Fortune) as Alfred, and Holly Hunter (The Piano) as Senator Finch; and Gal Gadot as Wonder Woman/Diana Prince. Zack Snyder directed from a screenplay written by Chris Terrio and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster. The film is produced by Charles Roven and Deborah Snyder, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers.