LexCorp Industries believes in technology that unites us. Where inspiration, innovation and imagination all come together to create a greater tomorrow, today. Now, LexCorp is proud to announce Lex/OS. The world's most private and secure operating system. Engineered with the protection you need and the freedom you want. To celebrate, LexCorp is offering free Lex Wi-Fi throughout the Javits Center during New York Comic Con 2015. And while you are there, they ask that you please visit the LexCorp booth for your free portable charging device. LexCorp and the New Lex/OS are providing the safety and confidence we need in an every changing world. Let's build a better tomorrow. Today.

Warner Bros. and DC Comics have released the latest in their viral campaign for Batman v Superman: Dawn of Justice. And it is focused on main villain Lex Luthor, played by Jesse Eisenberg, and his LexCorp Industries. The fictional company first introduced in the DC Comics is becoming a real entity, invading our world with the promise of something free. But is it really? While LexCorp promises to unite humanity through its technology, it seems there may be something more sinister at play. The company believes in technology as a means of communication, unification and a source of inspiration. But are they spying on us?

To access the WiFi on-site at the Javits Center, you will need connect to the "LexCorp" network from the list of available networks. From there, you will automatically be redirected to the LexCorp WiFi login page where you can enter your email address and click "CONNECT" to gain access to the network. But can you trust sending your information over a connection provided by such a noted DC villain? That's all up to you. You can learn more in an exciting new viral video provided below.

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This latest video comes on the heels of an interview Fortune Magazine did with Lex Luthor. The article tracks a day in the life of the super villain, revealing that he likes to spends time "rappelling the climbing wall in his employee 'inspiration station' and coding in 'the crucible': the cutting-edge R & D lab." Lex Luthor also provides some backstory for himself, and his father.

"Dad named the company after himself ten years before I made my unexpected entrance into his life. But investors seemed to respond to the idea of an adoring father building a legacy for his precious son. He used that to his advantage. It was a good shtick and, whatever else he was, he was a good businessman. Dad was a complicated guy. He came from a country where the government, in the guise of protector, had absolute control over the citizens. That drove him. I get it. Heck, I'd hate to see that sort of thing happen over here."

The article concludes with Luthor teasing a product that he claims will "change the world forever." He says that this new technology will protect the people, "from threats you don't even know about yet. I don't want to scare anybody... much. But there are a lot of threats out there, and they're here today." The technology that he speaks of is Lex/OS, and it will be unleashed at some point during NYCC 2015. We get our first glimpse in this newly released viral video. You can access the free Wi-Fi, and it will probably make your Con experience a better one. But will it all be worth it in the end?

Batman v Superman Dawn of Justice Lex Luthor Photo

B. Alan Orange