While any movie's opening weekend is incredibly important at the box office, the second weekend is often an indication of a movie's endurance in theaters. Batman v Superman: Dawn of Justice broke records by opening with $166 million last weekend, but it suffered a sharp 69% drop this weekend, earning $51.8 million, a figure that's slightly less than the $52.3 million estimates posted on Sunday. The Hollywood Reporter recently spoke to Warner Bros. domestic distribution chief Jeff Goldstein, who revealed the studio isn't worried about such a big second weekend drop.
"We're not concerned with the drop. No matter how you slice it, to get to $52 million on any given weekend is an enormous accomplishment. We're most focused on where we are in total. And our global number is huge."
As of now, Batman v Superman: Dawn of Justice has earned $260.9 million domestically and $421.4 million internationally for a global take of $682.3 million. The superhero adventure also suffered a sharp 67% drop internationally this weekend, earning $85 million from 67 international markets. The movie also suffered a big decline in China, one of the most important international markets, where it was beat by Disney's Zootopia this weekend.
Batman v Superman: Dawn of Justice's 69% drop matches the biggest superhero movie decline of all time, 2009's X-Men Origins: Wolverine. Last month, 20th Century Fox's Deadpool dropped 57.4% in its second weekend with $56.4 million, following a $132.4 million opening weekend, the highest ever for an R-rated movie, and the biggest debut in 20th Century Fox history. Marvel's Avengers: Age of Ultron dropped 59% in its second weekend last summer, and Warner Bros.' The Dark Knight dropped just 53% in its second frame, following huge opening weekends.
It remains to be seen if Batman v Superman: Dawn of Justice will be able to surpass the $1 billion worldwide box office milestone, especially if it keeps dropping more than 60% each weekend. Warner Bros. will release their next DC Comics adaptation Suicide Squad on August 5, with production getting started on Justice League Part 1 one week from today in the U.K. Do you think the studio should be concerned about Batman v Superman: Dawn of Justice's huge box office drop?