Unless you were in a coma for the last 24 hours or decided to stay away from the internet entirely for a day, you probably noticed that Disney released a new trailer for their upcoming live-action version of Beauty and the Beast. There has definitely been a lot of excitement for the movie leading up to this latest trailer, but it is officially and quantifiably, at an all time high. This new trailer now officially holds the record for the most views of any trailer in a 24 hour period.
Entertainment Weekly is reporting that the new Beauty and the Beast trailer garnered 127.6 million views in the first day of its release. That means that Disney's latest live action adaptation beat other monstrously popular trailers like Fifty Shades Darker, which hit 114 million views in that time frame, and Star Wars: The Force Awakens, which pulled in 112 million. The first teaser for Beauty and the Beast also holds the record for the most viewed teaser in 24 hours, with 91.8 million. So yeah, people really want to see this movie.
The new trailer gave fans their first real look at this new live action take on Disney's animated classic. The general response to this new Beauty and the Beast was very warm, but it does appear to be almost an exact copy of the original animated movie. Apparently, the theory behind the production seems to be if it ain't' broke, don't fix it. Beauty and the Beast was the first animated feature to ever be nominated for a Best Picture Oscar, so why mess with a winning formula?
Disney has assembled a very impressive cast for Beauty and the Beast, which includes Harry Potter alum Emma Watson as Belle and Dan Stevens as the Beast. They are joined by Luke Evans as Gaston, Oscar winner Kevin Kline as Maurice, Josh Gad as Lefou, Ewan McGregor as Lumiere, Stanley Tucci as Maestro Cadenza, Gugu Mbatha-Raw as Plumette, six-time Tony Award winner Audra McDonald as Madame Garderobe, Oscar nominee Ian McKellen as Cogsworth, and two-time Academy Award winner Emma Thompson as Mrs. Potts. If this movie is bad, it won't be for a lack of talent, that's for sure.
Outside of the acting talent, Disney also has Oscar winner Bill Condon directing the movie with eight-time Oscar-winning composer Alan Menken, who won two Academy Awards for the 1991 animated movie, returning to score this new live action version. Beauty and the Beast will also feature new recordings of the original songs written by Menken and Howard Ashman, as well as several new songs written by Menken and three-time Oscar winner Tim Rice. Disney's Beauty and the Beast is set for release on March 10, 2017. In case you weren't one of the 127 million views, you can check out the new trailer for yourself below.