Black Panther hasn't even been out a month and Disney has already announced plans for a full Oscar campaign. The movie has turned into a worldwide phenomenon, breaking box office records and is already the 9th highest grossing movie of all time with plenty months to climb higher on that list. The movie has sparked the viral M'Baku challenge and a ride at Disneyland might already be in the works as well. But, as the unused Lonely Island Academy Award song points out: Superhero movies don't always have the best luck during Oscar season.
Disney is planning a full Oscars campaign for Black Panther. Apparently, somebody high up the food chain revealed that, "they would be campaigning not only Black Panther for the big prize but also the upcoming Mary Poppins Returns." This is not a huge shock since the Black Panther has been talked about for the last 3 weeks from all types of different people mentioning an Academy Award for Best Picture.
One of the many who feel that Black Panther is a contender for Best Picture this early in the game is Dunkirk director Christopher Nolan. Many feel that Nolan's The Dark Knight was snubbed during the 2009 Academy Awards. However, Heath Ledger did win for Best Supporting Actor for his role as the Joker in the movie. Since the movie has become so huge, the Academy Awards will not be able to ignore the power of Black Panther, especially since they love nominating movies that have become a cultural phenomenon. Look at Jaws, Forrest Gump, Star Wars, etc.
Black Panther does have some hurdles ahead, namely the superhero tag and it being this early in the year, but it also has a lot going for itself in terms of picking up some nominations. Costume designer Ruth E. Carter's work has been heralded as some of the best in the business, and she is already a two-time Academy Award nominee from her work on Malcolm X and Amistad. Ryan Coogler could also get a nomination for his directing as could most of the cast for their extraordinary performances. Black Panther cinematographer Rachel Morrison was recently the first female to ever become nominated and she could have a good chance as well.
As previously mentioned, it's pretty early in the year for an Oscar campaign, especially since the Academy Awards is a full year away. It will be a question as to if Black Panther can stay in the public consciousness for that long. However, it should be noted that the movie hasn't even been out for a full month and it shows no signs of slowing down. The Blu-ray release will also give it another push when that time comes. But for now, we'll just have to wait and see how far Black Panther can climb. This report originated from Deadline.