We first reported on this project back in March 2010, when Warner Bros. picked up the rights to Tite Kubo's manga. The story centers on a teenage boy named Ichigo, who has the ability to see ghosts. When his family is attacked by a "Hollow," an evil lost soul, Ichigo dedicates his life to protecting the innocent and helping the Hollows find their way.
Actor Masi Oka (Heroes) will produce with Peter Segal, Michael Ewing, and VIZ Media. Masi Oka, who also starred in Peter Segal's Get Smart, first brought the project to Peter Segal's Callahan Filmworks.