Blockbuster is expanding to the kiosk market in this next fiscar quarter. According to Home Media Magazine, the rental chain announced its plans to roll out 50 Blockbuster rental kiosks during this fiscal quarter and there are plans to have 10,000 kiosks installed within the next year and a half.
"This initial rollout provides consumers increasingly convenient access to their favorite movies and is one more step in the fulfillment of our mission to transform Blockbuster into a multichannel provider of media entertainment," said Jim Keyes, Blockbuster chairman and CEO.
Blockbuster is following in the footsteps of such kiosk companies as DVDPlay, Redbox and TNR Entertainment. Analysts predict the kiosk business will grow exponentially, from 9,300 total kiosks at the end of last year, led by Redbox's 6,000 units, to 22,400 by the end of 2010. It was also noted that kiosk spending will grow from $197 million to $760 million in that timeframe as well.