Blood, Sweat, and Beer is a feature documentary about the explosive growth of the craft beer industry and the dramatic journeys of two start-up breweries. The film follows a trio of 23-year-olds as they struggle to start The Brew Gentlemen Beer Co. in Braddock, PA. Matt, Asa, and Brandon hope their brewery will help this once-prosperous steel town bounce back from decades of neglect, violence, and population loss. 

The film also tells the emotional story of Danny Robinson a boardwalk brewery owner and restaurateur whose empire is threatened by an aggressive trademark lawsuit that could leave him bankrupt.  Four entrepreneurs, two brand new breweries, and one ultimate goal: to quench the thirst of the craft-craving masses.

Do you enjoy craft beer?  Are your favorite beers really made at a small local brewery or is a mega-brewery simply deceiving you?  We have a timely clip from the upcoming documentary Blood, Sweat, and Beer, written and directed by Chip Hiden & Alexis Irvin. The film is available worldwide today, Friday, October 2, 2015 on all major VOD platforms including Amazon Instant Video, Google Play, iTunes, Vudu and Xbox Video via FilmBuff. To Pre-Order on iTunes: click here.

Highlighted in the film is the dramatic and very different journeys of two particular start-up breweries, with additional interviews and insight from craft brewers, politicians and beer lovers across the country on the rise and current state of the industry. The first clip touches on one of the topics explored in the documentary, how the larger breweries and distributors are losing market share to craft breweries by the minute and how they are coping. 

Sales are down as well as overall beer consumption, yet craft brewery sales are through the roof and market share continues to grow - now over 11% nationally. One response has been to package and market their product as a beer from a small craft brewery while the biggest response has been to simply buy up the little guys. Just last week news broke that Anheuser-Busch bought LA's largest craft brewer Golden Road Brewing. Over the past four years the beer-giant has spent an estimated $200 million dollars in four separate transactions involving craft breweries on both coasts. 

Chip and Alexis have been touring craft breweries all over the country, not just during production of the film but after its completion a unique way of marketing the film. To date, they have traveled to and screened the film at 49 breweries and 8 beer festivals in addition to 16 film festivals.  This particular journey of theirs is just as unique and fascinating as their journey making the actual film.

The film speaks to topics such as the lack of diversity, growth, failures in the industry etc. Worth noting, an interesting non-industry figure featured in the film is John Fetterman, the one-of-a-kind mayor of Braddock, PA that recently announced he's running for the Senate.  He's drawn international attention in trying to revitalize the economy in Braddock, as seen with his instrumental help with the launch of The Brew Gentlemen Beer Co, one of the two aforementioned start-up brewery stories featured in the film. Enjoy this sneak peek at Blood, Sweat, and Beer, available today!

Blood Sweat and Beer Poster

Cinemark Movie Club
B. Alan Orange