The format war isn't over but it seems to be moving in that direction.

In a story from Home Media Magazine, it looks as if "the Sony-backed Blu-ray disc has now sold more units than its Toshiba-backed HD DVD competitor, according to Nielsen VideoScan First Alert data."

Based on the numbers, "Blu-ray has racked up a slight lead in unit sales - 100 units to every 98.71 units of HD DVD - since the inception of both formats, according to First Alert data."

Blu-ray has been bolstered by the fact that "all of the majors, save Universal Studios Home Entertainment, support the format. Buena Vista Home Entertainment, 20th Century Fox Home Entertainment, Lionsgate and Sony Pictures Home Entertainment exclusively support Blu-ray."

HD-DVD isn't waving any white flags yet, however.

According to Ken Graffeo, who is in charge of HD-DVD for Universal Studios Home Entertainment, he feels that, "Given that the life-to-date title sales ratios are close to 1:1, and given that Blu-ray has a 5:1 ratio right now on the hardware side due to the PS3, why aren't Blu-ray software sales outpacing HD DVD by a similar ratio?

Graffeo went on to say "HD DVD players continue to have an attach rate (life to date) that is more than five times that of Blu-ray players."

He seems to feel that Blu-ray has released more DVDs and that has thus bolstered it's performance. According to The DVD Release Report, "in 2006, there were 129 Blu-ray titles released to HD DVD's 140. However, so far this year, through Feb. 16, the Blu-ray suppliers have released almost double the number of HD DVD titles. There have been 35 Blu-ray releases to 19 for HD DVD, many of which have been HD DVD/DVD combo discs."

"We see that the consumer is voting with their dollars with a clear preference for Blu-ray," stated Bob Chapek, Buena Vista Home Entertainment president. "This clear, objective measure shows the writing is on the wall."

Still, companies like Warner Bros., who support both formats, feels that it's still too close to call and that maybe those in the industry shouldn't even try.

"We're not in this for winning or losing," offered Steve Nickerson, Senior Vice President of market management for Warner Home Video. "Both formats are selling well on software."