Lionsgate, a premier next generation content leader, and Waze, the free realtime community-based traffic and navigation application, announced that starting today U.S. Waze users will be able to get their directions voiced by Mabel "Madea" Simmons, the popular character portrayed by Tyler Perry in films, television and plays. Perry's latest film, Tyler Perry's Boo! A Madea Halloween, is being released by Lionsgate on October 21, 2016.
Limited-edition guest voice navigators have become a popular feature in the Waze app, which frequently enlists well known celebrities and fictional characters to provide audio directions for its navigation. In order to access Madea's voice, download the free Waze app for iOS or Android at www.waze.com/get. To access the voice within Waze, go to: Settings > Sound > Voice Language > "Tyler Perry as Madea".
In Tyler Perry's Boo! A Madea Halloween, Madea winds up in the middle of mayhem when she spends a hilarious, haunted Halloween fending off killers, paranormal poltergeists, ghosts, ghouls, and zombies while keeping a watchful eye on a group of misbehaving teens. The movie stars Tyler Perry, Cassi Davis, Patrice Lovely, Lexy Panterra, Yousef Erakat, Brock O'Hurn, and Bella Thorne. Perry wrote and directed the film, which is produced by Perry, Ozzie Areu, and Will Areu and is distributed by Lionsgate.
Lionsgate is a premier next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, international distribution and sales, branded channel platforms, interactive ventures and games, and location-based entertainment. The Company has nearly 80 television shows on 40 different networks spanning its primetime production, distribution and syndication businesses. These include the ground-breaking hit series Orange is the New Black, the fan favorite series Nashville, the syndication success The Wendy Williams Show, the hit drama series The Royals, the Golden Globe-nominated dramedy Casual and the breakout success Greenleaf.
The Company's feature film business spans eight labels and includes the blockbuster Hunger Games franchise, the Now You See Me and John Wick series, Nerve, CBS Films/Lionsgate's Hell or High Water, Sicario, Roadside Attractions' Love & Mercy and Mr. Holmes, Codeblack Films' Addicted and breakout concert film Kevin Hart: Let Me Explain and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as a foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.
Waze is the social navigation pioneer, leveraging mobile technology and a passionate global community to redefine expectations of today's maps. Waze is home to the world's largest network of drivers who work together daily to outsmart traffic and save time and money. The app consistently recommends the fastest routes based on real-time driving and data from more than 50 million users. From traffic reroutes to low gas price alerts and relevant offers from favorite brands, Waze is one of the most comprehensive driving companions in the marketplace. Check out a full gallery of Boo! spoof posters featuring Madea.