The Academy of Motion Picture Arts and Sciences has launched a branded Oscars&#174 channel on YouTube,, featuring Academy Awards show highlights and exclusive video interviews with members from each of the Academy's branches. Participants include Quincy Jones, Alfred Molina, Sidney Poitier and John Travolta.

Designed to create greater awareness about the Academy, its membership and its activities, the collaboration marks the first time the Academy has partnered with an online video community. "The Web is an ideal platform for distributing content about who we are and what we do," said Janet Weiss, the Academy's director of marketing. "The YouTube community is filled with movie fans from around the world and we are excited to engage with this audience through our channel."

Showcasing the various crafts that comprise the motion picture industry, the channel will highlight, in a series of short video profiles, the Hollywood luminaries and the behind-the-scenes professionals responsible for bringing to life some of the big screen's most memorable moments. The videos provide viewers around the world with a direct link to some of the most creative minds in the motion picture industry.

"We're putting a personal face on the Academy," said Academy President Sid Ganis. "Our members are among the most talented working film professionals in the world." More than 30 members representing all 15 branches of the Academy have participated in the campaign thus far, including producer Lawrence Bender, cinematographer Caleb Deschanel, editor Lynzee Klingman, art director Jeannine Oppewall, and composer Mark Shaiman.

Although the channel will initially focus on the upcoming Oscar presentation, content will be continuously updated to highlight the many other activities of the Academy, including the Student Academy Awards and the numerous public screening series in both Los Angeles and New York.

Academy Awards for outstanding film achievements of 2007 will be presented on Sunday, February 24, 2008, at the Kodak Theatre at Hollywood & Highland Center, and televised live by the ABC Television Network beginning at 5 p.m. PT. The Oscar presentation also will be televised live in more than 200 countries worldwide.