Earlier this year, Sony Pictures pushed its spy comedy Grimsby out of its July 31, 2015 release date, moving it to March 4, 2016. This move was surely for the best, since Paramount ended up moving its spy thriller Mission: Impossible Rogue Nation into that same date, which took in $682 million worldwide. Today, Sony Pictures (via IGN) has changed the title to The Brothers Grimsby, while releasing the first red band trailer and photo.
Nobby (Sacha Baron Cohen), a sweet but dimwitted English football hooligan, reunites with his long-lost brother Sebastian (Mark Strong), a deadly MI6 agent, to prevent a massive global terror attack and prove that behind every great spy is an embarrassing sibling. Nobby has everything a man from Grimsby could want, including 11 children and the most gorgeous girlfriend in the northeast of England (Rebel Wilson). There's only one thing missing: his little brother, Sebastian, who Nobby has spent 28 years searching for after they were separated as kids.
Nobby sets off to reunite with Sebastian, unaware that not only is his brother MI6's deadliest assassin, but he's just uncovered plans for an imminent global terrorist attack. On the run and wrongfully accused, Sebastian realizes that if he is going to save the world, he will need the help of its biggest idiot. The supporting cast includes Annabelle Wallis, David Harewood, Ian McShane, Gabourey Sidibe, Johnny Vegas, Penélope Cruz and Sacha Baron Cohen's wife Isla Fisher.
Louis Leterrier (Now You See Me) directs from a screenplay written by Phil Johnston (Wreck-It Ralph, Cedar Rapids), Peter Baynham (Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, Bruno) and Sacha Baron Cohen. Sacha Baron Cohen also produces alongside Nira Park. Writers Phil Johnston and Peter Baynham executive producing alongside Adam McKay.
The Brothers Grimsby hits theaters on March 4, 2016, where it goes up against Focus Features' London Has Fallen and Disney's Zootopia, along with Terrence Malick's Knight of Cups in limited release. While there is no nudity in this red band trailer, which should be watched only by those over the age of 18, there are sexual situations and plenty of violence. Take a look at this age-restricted trailer and photo below, and stay tuned for more on The Brothers Grimsby.