For fans of Bruce Campbell, his association and friendship with director Sam Raimi is well-known. However, for some of the crew working on Doctor Strange in the Multiverse of Madness who weren’t aware of the pair’s working relationship, it was an eye-opener to see some of the trash-talking that went on between them.

Bruce Campbell recently appeared at San Diego Comic-Con and while speaking to Screen Rant, the actor addressed how he has seen his friendship with Sam Raimi grow since their early work together on The Evil Dead. Campbell said:

“He's become, in the last 20 years, a big Hollywood director since he did the first Spidey, and the crews are usually very surprised at how we trash talk each other. They get weirded out when I trash talk him, because they're like, 'Did he just say that to Sam Raimi?' They don't really know our relationship. So, it's been very entertaining to stun the crew."

Bruce Campbell has appeared in many Sam Raimi movies other than The Evil Dead franchise, including having cameo appearances in all of Raimi’s Spider-Man trilogy. When it comes to his Doctor Strange 2 role, the actor’s appearance at the Pizza Poppa mostly calls back to one of the infamous Evil Dead scenes where Ash Williams is seen fighting his own hand, as he is enchanted by Strange to beat himself up “for about three weeks.” Of course this is then paid off in the movie’s post credit scene, when Pizza Poppa’s torment ends and Campbell looks at the screen and shouts, “It’s over” in reference to both the spell and the movie.

Related: Bruce Campbell's Doctor Strange Cameo Wasn't a One Off, Signs Three-Movie Deal With Marvel

Bruce Campbell Could Return To The MCU

bruce campbell pizza poppa

While at SDCC, Bruce Campbell had a lengthy discussion with Variety about The Evil Dead and Doctor Strange 2. Even though his fun cameo in the latter of these seemed to be pretty much a throw-away moment in the grant scheme of the MCU, Campbell would have us believe otherwise when he suggested that he has signed a multi-movie deal to appear in other Marvel movies. He said:

“In the multiverse, if he is in one universe he is in all universes, so think of it not as a cameo, but as a building block for the multiverse. Because what did he do? He delayed Doctor Strange for about 45 seconds, what was critical about those 45 seconds that he delayed him? Legally, I can’t even answer that. I’m on a knife’s edge, legally. I can say though, that I put an end to Doctor Strange. Who else can say that? By the way, there are so many things you don’t know. You don’t know that I’ve signed a three picture deal with Marvel, this is not a one off thing, and I’m going to be really in trouble for saying that. But don’t get hung up on Pizza Poppa, he’s not just a pizza vendor. Not even close.”

In one of the many deleted scenes from Doctor Strange in the Multiverse of Madness, an alternative version of his Pizza Poppa post-credit scene had Campbell saying “Doctor Strange has not seen the last of the Pizza Poppa”, suggesting that Campbell could indeed be making a surprise return to the franchise in the future.