News Corporation's Fox Entertainment Group and Burger King Holdings, Inc. have teamed to offer hit Fox programming free of charge to the more than 75 million members of MySpace.com, Fox Interactive Media's popular online social networking site. This promotion marks the first time that network television content is being made available on a series basis through MySpace, as well as MySpace's entry into the ecommerce arena.
The promotion launches Monday, May 22, in conjunction with the season finale of the record-breaking fifth season of 24. MySpace users will be able to download-to-own two episodes of the FOX drama at no cost from a special "Have It Your Way" page provided by Burger King. Both the very first episode from 24's first season and the first episode of the current season will be available. Also offered at launch will be an episode of Speed's Pinks and Fuel TV's FirstHand.
In addition, MySpace will create a social network around 24, where users can interact with each other, create user generated content and download the entire first and fifth seasons of the top-rated drama for $1.99 per episode.
"This is truly the perfect marriage of compelling content, an extremely creative advertising partner and the Internet's leading site for young adults," said Peter Levinsohn, President, Digital Media for Fox Entertainment Group. "It really exemplifies our overarching strategy of doing deals that make sense organically, and we have high hopes that MySpace users will find it an attractive offering."
"It's the ultimate 'Have It Your Way®' experience," said Gillian Smith, senior director, Media for Burger King Holdings. "We're giving consumers what they want with the choice of free shows - wherever and whenever they want to watch them - and the ability to talk about those shows in the social networking environment of MySpace."
"MySpace is the largest video site on the Web with more video uploaded every day than any other site on the Internet," said Ross Levinsohn, President of Fox Interactive Media. "Our members are avid fans of these shows and are consuming video at a rapid pace, making MySpace the perfect distribution channel for programmers looking to innovate new models."