A documentary is coming to theaters and DVD that might make people wake up and smell the coffee.

In a story from Variety, the nonprofit film, video and distribution company California Newsreel "has picked up domestic theatrical and DVD rights to Black Gold," a documentary about the coffee business that had it's first showing at Sundance.

The film was directed and produced by brothers Nick Francis and Marc Francis under their shingle, Speak-It Films.

The film examines "the world of coffee, from the Ethiopian farmers who grow the product to the Western coffee biz that has grown into a multibillion-dollar industry."

California Newsreel is planning on showing the film in the Hot Docs festival, the Seattle Film Festival and the New York Human Rights Watch Film Festival before it comes out theatrically and on DVD.