You may have noticed that Facebook celebrated "Friends Day" yesterday, with the social media site putting together videos for each user showcasing some of their friend photos. The Captain America Facebook page even got in on the fun, creating a humorous video for Steve Rogers. The video showcases Cap's friends such as Thor (Chris Hemsworth), Hawkeye (Jeremy Renner), The Winter Soldier (Sebastian Stan) and The Falcon. The video then cycles through images from several MCU movies, but when it gets to a photo of both Cap and Tony Stark together, something very interesting happens. You'll have to watch the video below to find out.
In related news, a report surfaced last week that Disney will be promoting several of its upcoming movies during Super Bowl 50 this weekend, and while no specific ads were confirmed, it was expected that the studio will promote its highly-anticipated Marvel Phase Three adventure Captain America: Civil War, hitting theaters May 6. Earlier today, several press outlets, such as Ad Week and Screen Crush, were sent a promotional set of Coca-Cola cans featuring Captain America: Civil War characters, which confirms that both Marvel and Coca-Cola are teaming up for a Super Bowl 50 ad for this adventure.
Ad Week confirms that it will be a 60-second ad that will air sometime during the second quarter of the Super Bowl, but no details about the ad were revealed. The Coca-Cola cans feature characters such as Captain America (Chris Evans), Iron Man (Robert Downey Jr.), Black Widow (Scarlett Johansson), Ant-Man (Paul Rudd), The Falcon (Anthony Mackie) and, interestingly enough, Hulk (Mark Ruffalo). It has been confirmed numerous times that Hulk won't be featured in Captain America: Civil War, with the character next showing up in Thor: Ragnarok.
As for the Super Bowl 50 ad, it makes sense that the studio would team up with a partner such as Coca-Cola, since a 30-second ad costs a whopping $5 million this year. We're assuming that both Marvel and Coca-Cola are splitting the $10 million cost for their 60-second ad, and it seems that they will continue to promote the movie after the big game. A note sent out to press outlets accompanying the collectible cans read "02.07.16 - The Big Game Is Just the Beginning. Follow @CocaCola to watch the story unfold..." We still have quite some time until the movie hits theaters on May 6, so we'll have to wait and see what both Coke and Marvel have up their sleeves.
Captain America: Civil War picks up where Avengers: Age of Ultron left off, as Steve Rogers leads the new team of Avengers in their continued efforts to safeguard humanity. After another international incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability and a governing body to determine when to enlist the services of the team. The new status quo fractures the Avengers while they try to protect the world from a new and nefarious villain. While we wait for more on Captain America: Civil War, take a look at Cap's "Friends Day" video, along with a photo of these special Coca-Cola cans for Captain America: Civil War, in theaters May 6.