In what appears to be a first, CBS has signed up to become a programming partner with SignStorey Inc., a Fairfield, Conneticut-based company that has video screens installed in 1,300 supermarkets nationwide. George Schweitzer, the head of CBS's marketing group, said the screens would provide short-form programming designed specifically for shoppers on topics such as health, nutrition, as well as short news and sports items and entertainment.

According to The Hollywood Reporter, Schweitzer said some material would be drawn from CBS shows but revised for the supermarket screens, which generally appear in produce and deli sections, where people tend to linger and where there aren't shelves that would block the view.