CBS has ordered a new reality project titled America's Strongest American, in which ordinary Americans will compete in crazy strength competitions.

According to The Hollywood Reporter, producer Michael Davies (Who Wants to Be a Millionaire) shot a one-hour pilot in Las Vegas during the weekend.

Ben Bailey (Cash Cab) and Michelle Merkin (Celebrity Drive-By) are signed as hosts.

America's Strongest American will differ from the strongman competitions seen on networks like ESPN, where professional muscleheads compete for weightlifting titles. The challenges will be scaled to suit a more average physique. The project continues a recent trend toward networks developing lighter and more comedic reality fare.

CBS' other reality projects in the pipeline include a series on arranged marriage, a missing persons investigative series, an auto obstacle course project and a competition show pitting neighbors against one another.