For the first time, CBS Daytime programming will be made available online. Beginning today CBS Interactive will stream full episodes of the popular dramas The Young and the Restless, As the World Turns and The Guiding Light on CBS.com and across the CBS Audience Network. The episodes will be available for streaming every day at 6:00 PM ET/3:00 PM PT, immediately following the CBS Television Network's West Coast daytime schedule, and will remain available for one week. Gerber has signed on as a major sponsor for the online streaming of the programs.
"Making our daytime programming available online benefits our audience, the Network and our sponsors," said Barbara Bloom, Senior VP Daytime Programs. "It establishes more opportunities for our rabid fans to watch their favorite shows; creates a new platform to recruit potential new viewers to our daytime programming and it offers our advertisers another means to reach a valuable demographic audience."
The streaming of full-length daytime episodes on CBS.com expands the site's roster of popular programming which already includes CBS prime time series and original web content. It also builds on the existing daytime content at CBS.com, which has always been one of the most popular areas on the site.