After an original announcement, Celluloid Dreams has said they are not picking up the English-language remake of Funny Games starring Naomi Watts.

According to The Hollywood Reporter, Austrian director Michael Haneke is understood to have been uncomfortable being marketed under that label. The Paris-based sales company unveiled Sunday the new banner designed for quality horror pictures, naming Funny Games as the benchmark that would define the lineup.

The company apologized for any confusion; there's no production schedule yet announced for Funny Games.