In an unprecedented move, Transformers director, Michael Bay, has helmed three television commercials for General Motors vehicles which are featured in the movie, according to The Hollywood Reporter.

GM has four of its vehicles -- the Chevy Camaro, the Pontiac Solstice, the Hummer H2 and the GMC Topkick -- playing four of Transformers' Autobot heroes: Bumblebee, Jazz, Ratchet and Ironhide.

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The television spots can be seen below ... click on each of the three images to start the videos: