Walt Disney Pictures has released a new TV spot for Cinderella, with the studio also announcing that the new trailer will be released on Wednesday, February 11. The story of Cinderella follows the fortunes of young Ella (Lily James) whose merchant father remarries following the tragic death of her mother. Keen to support her loving father, Ella welcomes her new stepmother Lady Tremaine (Cate Blanchett) and her daughters Anastasia (Holliday Grainger) and Drisella (Sophie McShera) into the family home. But, when Ella's father suddenly and unexpectedly passes away, she finds herself at the mercy of a jealous and cruel new family.
Finally relegated to nothing more than a servant girl covered in ashes, and spitefully renamed Cinderella, Ella could easily begin to lose hope. Yet, despite the cruelty inflicted upon her, Ella is determined to honor her mother's dying words and to "have courage and be kind." She will not give in to despair nor despise those who abuse her. And then there is the dashing stranger (Richard Madden) she meets in the woods. Unaware that he is really a prince, not merely an employee at the Palace, Ella finally feels she has met a kindred soul. It appears as if her fortunes may be about to change when the Palace sends out an open invitation for all maidens to attend a ball, raising Ella's hopes of once again encountering the charming "Kit."
Alas, her stepmother forbids her to attend and callously rips apart her dress. But, as in all good fairy tales, help is at hand as a kindly beggar woman (Helena Bonham Carter) steps forward and, armed with a pumpkin and a few mice, changes Cinderella's life forever. Take a look at the new TV spot below, and stay tuned for the first trailer debuting on Wednesday for director Kenneth Branagh's adaptation, arriving in theaters March 13.