When Will Smith opened Seven Pounds way back in 2008, he declined to discuss the plot beforehand, believing his sheer star power was enough to open a mysterious movie on. The actor is back up to his old tricks with the similarly themed Collateral Beauty, which tackles a lot of the same ideas as that previous drama about the power of redemption. Today, we have a new poster for Collateral Beauty. It doesn't really tell us much, except that Will Smith has surrounded himself with some outstanding co-stars.
The new Collateral Beauty one-sheet carries the tagline 'We're All Connected'. And it unites Will Smith with an award-winning ensemble cast. Included are Edward Norton, Keira Knightley, Michael Peña, Naomie Harris, Jacob Latimore, Kate Winslet, and Helen Mirren. Positioned to debut on December 16, the movie is sitting smack-dab in prime Oscar real estate.
David Frankel is directing the movie from a screenplay by Allan Loeb. Producers include Bard Dorros, Michael Sugar, Allan Loeb, Anthony Bregman, and Kevin Frakes. Executive Producers include Toby Emmerich, Richard Brener, Michael Disco, Michael Bederman, Peter Cron, and Bruce Berman.
In Collateral Beauty, when a successful New York ad executive suffers a personal tragedy and retreats from life, his friends devise a drastic plan to reach him before he loses everything. Pushing him to the very edge, they force him to confront the truth in surprising and profoundly human ways. From Oscar-winning director David Frankel, this thought-provoking drama explores how even the deepest loss can reveal moments of beauty, and how the constants of love, time and death interlock in a life fully lived. Here's how Will Smith describes the film.
"It's a little bit It's a Wonderful Life and a little bit The Wizard of Oz. It's the process of Howard putting his life back together, but there's also some interesting mystical elements. Yeah, there's huuuuge spoilers. It's delicately framed in a way that's going to be tough to promote."
That fact is bad enough on its own, but Will Smith has the audacity to open this 'difficult to sell' story against the first ever Star Wars spin-off 'Rogue One'. But hoping to sell a few more tickets, he does equate the movie's star power to that of his August hit Suicide Squad. About the cast, he goes onto say this to Entertainment Weekly.
"It's like a small-movie superhero cast: The Avengers of a Christmas dramedy! Coming to set and having every scene be with that level of actor? I love the test and artistic demand. I loved being pushed every day and watching how other people work. I mean...Helen Mirren is ridiculous."
Will Collateral Beauty be a big hit this holiday season? Or will it be Seven Pounds Part 2? That movie didn't outright bomb, making $69.9 million off a reported $55 million budget. And it went onto make $168.1 million overseas. But it wasn't the hit the star had in mind at the time of its release, and helped see Will Smith into a period that wasn't extremely bright for the actor. Having slowly crawled back to superstar status in recent years, it's tough to determine how Collateral Beauty will do when it slaps up against a Christmas movie season riff with big budget blockbusters. Surely it will find its audience. Check out the poster thanks to New Line Cinema.