Columbia Pictures has picked up the comedy, The Pineapple Express.

David Gordon Green has been hired to helm the film starring Seth Rogen and James Franco; Judd Apatow and Shauna Robertson will produce. Variety says Rogen and Evan Goldberg wrote the script that follows a pair of toking buddies who get mixed up with a drug gang; they'll also executive produce.

Production on The Pineapple Express is scheduled to start early next year.