Comcast Corp. and Sony Pictures Entertainment are scheduled to unveil a joint venture to launch a horror/thriller-themed cable brand at the National Cable & Telecommunications Assn. convention Monday.

The long-anticipated venture is an outgrowth of the companies' collaboration in Sony's $4.8 billion acquisition of MGM in 2004. Comcast's last-minute investment in the acquisition allowed Sony to complete the deal. The cable operator was motivated to take a stake in part to tap Sony and MGM's film libraries to program multiple cable channels.

Scheduled to launch next Halloween, according to The Hollywood Reporter, the untitled horror venture is the first offshoot of the Comcast-Sony linkage, with library titles including Hostel, The Exorcism of Emily Rose and Panic Room as just a few of the hundreds of scary films Sony and MGM will provide.