Following its debut Thursday night at San Diego Comic-Con, Roadside Attractions has released the new trailer for Branded, a new dystopian thriller from directors Jamie Bradshaw and Aleksandr Dulerayn. Ed Stoppard stars a Misha, a man who will stop at nothing to expose the vast conspiracy behind the global branding in this dystopian universe. Take a look at the trailer, and read on for more information about the movie, and the numerous QR codes embedded within the trailer.
Branded is a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man's Misha (Ed Stoppard) passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.
Branded is the vision of two widely respected marketing executives: Jamie Bradshaw and Aleksandr Dulerayn. Bradshaw and Dulerayn co-wrote, produced and directed. Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dapkunaite and Max von Sydow star.
QR Codes in the Branded trailer:
The Branded trailer includes 97 unique QR codes with additional codes embedded in the film's website, social pages, posters and other materials. QR codes enable consumers with a smart phone and a reader app to scan a code in the Branded trailer or other marketing materials which will reward them by offering a deeper glimpse into the film's alternative universe of out-of-control brands, consumer gluttony and insatiable materialism through exclusive image and video content. Overall the Branded marketing campaign will include 100 QR codes in all. Unlock them all!