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MTV: Music Television announced today that the network's college network will officially relaunch with a new name - mtvU - on January 20th. The channel, formally CTN: College Television Network, was acquired by MTV in October 2002. mtvU will be a whole new type of media company traversing beyond just being a television entity. mtvU is dedicated to every aspect of college life, reaching students everywhere they hang out, through a three pronged approach -- on-air, online and on campus. mtvU will focus on content including music programming, news, student life features, events, pro-social initiatives and more.
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"mtvU will be all about U, the university - but more importantly, U, the student," said Stephen Friedman, General Manager of mtvU. "Just as college students are experimenting with their lives, we want to be a laboratory for what's new, whether it be new music or recognizing the talents of the students themselves."
"mtvU won't just be TV - we're going to be a resource for students' lives, everywhere they are, when they're in their dorm rooms, surfing the net, or walking across campus." said Van Toffler, President of MTV, MTV2 & mtvU. "Students don't just want entertainment, so we'll also provide them the practical resources they're demanding on everything from jobs to travel to dating."
Music will be at the heart of mtvU. In addition to playing university students' favorite artists, mtvU is also committed to playing the videos of up and coming artists who are resonating on the college level, but might not have garnered national exposure yet. Thus, mtvU announced today the channel's first music initiative, "The Cut," to highlight breaking artists.