The popular '70s comic properties Creepy and Eerie will be developed for television and film by New York based Submarine Entertainment and Grand Canal Film Works, according to Variety.

Dan Braun, co-topper of Submarine with brother Josh, sees theatricals as a likely platform but wouldn't rule out a TV series or digital media. "We're basically looking at this as a re-launching of the brand," he said.

Submarine and Grand Canal, which have secured worldwide rights, are developing the projects as independent productions but may also try to set them up at a studio.

The deal ends seven years of negotiations between the pair and copyright holder Jim Warren, who secured the rights to Creepy and Eerie after a legal battle with Harris Publishing.

Creepy and Eerie, which were released by Warren Publishing in the 1960s, reached the peak of their popularity in the 1970s. They focused on macabre and otherworldly stories in the manner of Tales from the Crypt and The Twilight Zone. Their success even prompted comics giants DC and Marvel to launch horror titles.

Though both Creepy and Eerie have horror and sci-fi elements, the duo will likely develop Creepy as more of a horror project and Eerie as a sci-fi brand.